Tribes: We Need You To Lead Us.


Author: Seth Godin

Title: Tribes: We Need You to Lead Us.

Genre: Audiobooks; Business Writing

Publication Date: 2009

Number of Pages: 4 hours

Geographical Setting: n/a

Time Period: Current

Series: n/a

Plot Summary: “Tribes are the way of the future and change is good.” Godin posits that tribes are catalysts for change and innovation.  Anyone can be a leader of a tribe – look at Facebook groups or the Obama campaign.  Most people don’t want to be leaders because they fear failure, but good leaders find similarly minded people and connect them to one another and a common idea – usually through the internet.  Tribes can happen anywhere over any shared interest but according to Godin they are the best way to create lasting and substantive change.  Readers will find a wealth of case studies and examples of how and why tribes work.

Subject Headings: Leadership; Godin, Seth; Corporate Culture

Appeal: Candid, Evangelistic, Hopeful, Persuasive, Inspiring, Straightforward, Conclusive, Linear, Well-researched, Unpretentious, Reiterative, Jargon.

3 terms that best describe this book: Smart, Upbeat, Fast-paced

Similar Authors and Works

3 Relevant Non-Fiction Works and Authors:

  1. All the Devils are Here (Audiobook) by Bethany McLean and Joe Nocera – Wall Street, Journalistic, Finance.
  2. The Influentials by Edward B. Keller – Successful leadership qualities, Real-life case studies.
  3. Drive by Daniel H. Pink – Motivational, Personal / Business success, Knowledge management.

3 Relevant Fiction Works and Authors:

  1. Save as Draft by Lee Cavanaugh – For readers who are interested in the effect of social networks in every aspect of our lives this may be a good read.  Tribes deals with social networks from a business perspective this book gives a personal point of view.
  2. Confessions of a Wall Street Shoeshine Boy by Doug Stumpf – This novel may be a good read for readers who enjoyed the “Big Business” component of Tribes.  This is a thrilling, suspenseful look at Wall Street from an outsider’s point of view.
  3. Apex Hides the Hurt by Colson Whitehead – This book takes an introspective and sometimes humorous look at American commercialism and the ways in which innovation in business can both help and hurt.

Name: Liz Humrickhouse


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